Product Image    ORA-ÏTO

NBorn in 1977, ORA ÏTO has been known all over the world in the late 90’s for parodying in 3D products from famous brands including Vuitton, Apple or Bic. His internet site has become the second digital work ever purchased by « Fonds National d’Art Contemporain ».Since then, he has accumulated co-operations including Adidas, Levis, Davidoff, Danone, Guerlain…and rewards as the Red Hot Design in 2004… Ora-ïto awakes codes of a new, timeless and universal luxury with the same simplicity: shapes obviously recognizable in a flash, coming from his philosophy named « simplexité ».